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Envisioning a robust campaign for a brand dedicated to reinventing personal care products that care for the planet
Modern personal care products are detrimental to the environment. They possess chemicals that produce harmful fumes, their containers cannot be refilled and end up being disposed into landfills. Over the decades this has led to long-lasting environmental disorders. Fussy is a brand that recognizes this. They have developed vegan products and refillable containers to rectify these problems while also providing long-lasting freshness.
Call to action
"Give a fuss" is a phrase used as a call to action intended towards opposing nonchalance. The campaign is built around actively rethinking our stance on how we treat the environment without compromising our quality of life.
A galvanizing tone of voice
The visual language juxtaposes our common practices of everyday life and how they impact the large-scale environmental health of the planet. It brings to attention how we can team up with Fussy and cause a change.
Text that stands up for a change
The text being in all caps further drives the notion that the Fussy team is very motivated about the large-scale change they are trying to bring globally.
The importance of being Fussy
Fussy places itself at the center of the action, actively showing where change is needed and how its team is trying to cause it using insights from different parts of the world and information about themselves all wrapped into a simple visual stimulus.
Fussy presented a nuanced look at a bespoke brand, its drive towards a positive change, and how it could be structured into a campaign that stimulates people to rethink their stance on the environment
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