top of page
A new-age creative endeavor, primed to craft a professional identity and dedicated to providing an impactful impetus
With the exponential boom in economic growth in the last quarter of a century, more startups are sprouting now than ever before in human history. 305 million startups are birthed globally every year and it is projected to increase due to their high mortality rate. Inking Studio is a visionary creative agency that provides startups with a visual identity that would help them take off and branch out into the world around them.
Building a Stand-Out Professional
The brand personality of Inking Studio is centered around the possibilities of using simple and effective design principles driven by the contemporary idea of minimalism- defined by the phrase "less is more".
The Pen
Inspired by the phrase "The Pen is mightier than the Sword", the pen is a simple and iconic visual representation of the craft that brings ideas to life and visualizes thoughts. Inking Studio is devoted to ideas and the logo stands as the bridge between ideas and creation. The Pen further inpired the insight that every creative journey begins from a point or a 'dot'.
Elemental colours of the mind and soul
The colours represent the core components of Inking Studio's ethos- the soul parts include growth and optimism while the mind parts include paper and ink- these colours cascade into fine gradients in perfect harmony, and along with the Pen, create a symphony of visual storytelling.
Typefaces that champion one's journey
The Inking Studio typefaces represent their meticulous and friendly personality. The primary typeface Manier is a visual representation of the mind- the level of meticulous craft that they input into any project. The secondary typeface Hellix is a visual representation of the heart- promoting a friendly, welcoming, and inclusive interaction.
Visual storytelling with a simple dot
Inking Studio believes that the best ideas make complex problems seem simple. Their visual language works along the same lines, using simple shapes like circles, or dots, to emphasize the influence of simplistic ideas.
INSPIRATION
IDEATION
IMPLEMENTATION
VALIDATION
ACTIVATE
GROW
BUILD
Creating a timeless impact
Inking Studio's mission is to take ideas and bring them to the world. Creating an impact is great but creating a lasting impact is what drives it forward.
Inking Studio's bespoke visual identity with an unbound creative endeavor was an exciting, and insightful journey into shaping a timeless, professional brand personality
bottom of page