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A visual narration for social media, displaying Frankie Dettori as the top jockey
Square In The Air required a narrative surrounding the legacy of Frankie Dettori at the Royal Ascot Racecourse. Maintaining a horseracing theme with a subtle royal look and feel about it was crucial.
To solve this brief, I used subtle storytelling- music and typography for a royal feel, slow and smooth motion for subtle elegance, colours and patterns representing the Royal Ascot, and motion elements epitomizing horseracing
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